The Furniture Road, The Transport Road, The Design Road

Implementation of three thematic itineraries for the Municipality of Milan website

This project, undertaken by Armes Progetti and funded by the Department of Tourism of the Municipality of Milan, is part of a process to enhance the value of the industrial heritage of Milan and, in particular, the segment defined by the term ‘industrial tourism’.

The project is considered the synthesis of two concepts – functionalist and historicist – and offers the user the opportunity to build a number of itineraries independently,

beginning with companies related to the field of the production of furniture, design and transport systems. The project is part of a process of identity and branding and involves specific fields such as the education, communication and marketing of a territory.