The project realised by Armes progetti is financed by the Tourism Department of the Municipality of Milan, and is part of a process of enhancement of Milan’s industrial heritage, in particular, in that segment defined by the term industrial tourism.

Understood as the synthesis of two conceptions – one functionalist and the other historicist – the project offers the user the possibility of autonomously constructing a series of itineraries, taking inspiration from companies related to a specific productive activity such as the furniture, design and transport system.

The project is part of an identity branding process where the area of education, communication and marketing of the territory is involved.